Public awareness

Raising Awareness for Fire-Resilient Landscapes

The Landscape Fire Management in the Western Balkans (LFMWB) Programme has launched a long-term public awareness campaign to promote fire prevention and safeguard the region’s natural and cultural landscapes. Running from August 2025 until the end of 2026, the campaign aims to inspire responsible behavior, encourage preventive actions, and strengthen community resilience to fires.

Led by national Ministries and key Programme partners, the campaign highlights the shared responsibility of institutions, communities, and individuals in protecting landscapes from fire. Through coordinated communication efforts, educational materials, and public outreach, it supports the creation of a culture of prevention across the Western Balkans.

Together, we aim to build a fire-ready region where every action matters because One Action Changes Everything. Act. Prevent.

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